My beloved Emma Hardie (if you have never used her Amazing Face Moringa Cleansing Balm to take your makeup off DO! It will change your life and cleansing routine) has come out with a new product as part of the ‘Midas Touch‘ range (previously called the Age Support) and seriously everyone can benefit from that. Let’s not forget, collagen breakdown starts from the age of 25 (I’m fun at parties).
Many people don’t love using eye cream and I get it, it’s an extra step why do it? But to me it makes a difference. As the under eye area is the thinnest and most sensitive, the collagen breaks down first, and that’s how the first signs of ageing appear usually around the eyes.
After speaking to Jane [Foulston, director of the company] at the unveiling of this product, it seems I’ve been applying my eye cream wrong all these years! You are only meant to apply up and around the orbital bone and never any further up. Meaning it shouldn’t touch your under eyes because it can cause more damage than do go especially with a heavy cream. Don’t try and treat fine lines by putting the cream on them! Having the cream on the bone is enough as with the eye and frequent facial movements it will be absorbed into the needed area.
On to the cream – or light serum/gel, more like it. It’s a medium consistency formula but quite different than eye creams I’m used to. The scent is very light so it would suit even the most sensitive skins. The nozzle is a bit pointy towards the end so the cream comes out in the perfect consistency for both eyes. I’ve been using it for a couple of weeks now and I really like it, usually, I will use it in the morning and it doesn’t mess your makeup up at all. After you apply the cream under both eyes, any excess can be taken down to the smile lines, as when they tested the cream in vitro they found that it will help with vertical lines also, meaning it’s perfect around the lip area.
The ingredients include two exclusive Emma Hardie ingredients; glycofilm, a natural shield to environmental damage (anti-pollution is very popular at the minute) and beautifeye, a lifting extract from a Persian tree. Oils also really help including sweet almond; smoothing and moisturising with vitamins A, B1, B2 and B6, raspberry seed; conditioning with vitamin E and Inca Inchi oil; that comes from seeds from Peru that contains Omega 3 and helps with elasticity. Aloe vera and hyaluronic acid are also known for their hydrating properties.
Emma Hardie Midas Touch Revitalising Eye Serum