LCF College Shop 2014

London College of Fashion‘s College Shop is back again for its 4th year with 54 different designers, photographers and illustrators, all students and alumni of the university.

The pop-up retail shop is the most exciting destination for Christmas gifts, from jewellery, to womenswear and menswear as well as fashion photography prints. I felt the selection was much bigger than last year, with even more creative people being involved and I could spot some really great finds within them all. Some beautiful shoes, jewellery and clothes that I will share with you below.CollegeShop-9

The reason I was really happy to go to the College Shop this year –apart from the fact that I have a shopping/clothes obsession so going into new stores is one of my favourite things– is because 180 Degrees sell their clothes there this year. The designer, Maria Prastakou is a friend of mine and even though she is based in Greece, she did her BA in Fashion Design and Technology Womenswear at LCF. In case you are not familiar with her brand, read on!

IMG_7750

I was wearing top and trousers by 180 Degrees from the A/W 14 collection and booties by Zara

It is all about transformability and most of her clothes can be worn in 2 or 3 different ways (or if you’re really inventive you might find more ways!) and you can create a whole different look very easily. Maria said: “We focus on the idea of ‘I’ve got nothing to wear’ something that women always say. Usually the answer to that is the Little Black Dress (LBD) that can be dressed up or down, but we are offering a new solution for two groups of women. Both those who can’t afford to buy new clothes every season and those that want to combine different things during the day without having to change clothes, ie. going out after a day at work”.

I find this particularly interesting as it helps you become more creative with your clothes and the way you get dressed in the morning, as well as re-discover old favourites by combining them with transformable garments. Actually the company’s logo is “make creativity a way of life”. 180 Degrees have their own shop in Glyfada in Athens and also an e-shop.CollegeShop-36CollegeShop-49CollegeShop-50

The tunic/top shown both ways

Check out some pictures from the lookbook below as well.

LCF_COLLEGESHOP_8_CamillaElphickShoes by Camilla Elphick

LCF_COLLEGESHOP_3Top by Barbra KolanskiLCF_COLLEGESHOP_2Faux fur by Barbra Kolanski

LCF_COLLEGESHOP_6 LCF_COLLEGESHOP_5 LCF_COLLEGESHOP_EdytaSlabonskaNecklace by Edita Slabonska

LCF_COLLEGESHOP_4 LCF_COLLEGESHOP_1

Go have a look as they have things that would make the perfect present for your loved ones this Christmas!

CollegeShop-17 CollegeShop-7 CollegeShop-4 CollegeShop-5Illustrations on canvas by Adriana Krawcewicz

CollegeShop-37CollegeShop-12 CollegeShop-11 CollegeShop-1 CollegeShop-2Accessories

CollegeShop-70Woven bracelets by Nicole Paskauskas
CollegeShop-53Camilla Elphick shoesCollegeShop-44 CollegeShop-26Jewellery by Esoteric – I really liked the tassel earringsCollegeShop-25 Fell head over heels for these clutches by Katie Bowkett
CollegeShop-63 CollegeShop-22Blue bag (top) by Olivia HowickCollegeShop-73Caught on camera with my concentration face on
CollegeShop-55Close up of Camilla Elphick’s shoes (as worn by her)
CollegeShop-69Sweatshirt by C Studio

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LCF College Shop

33 Marshall Street

W1F 7ET

Open from the 11th-16th December

Opening Hours:

Monday – Saturday 10am – 7pm
Thursday 12pm – 8pm
Sunday 11am – 6pm

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Photos: Courtesy of LCF, taken by Emmi Hyyppa (in store)

Credits for lookbook: Styling – Saskia Cole / Photography – Eugene Shishkin / Hair Styling – Mattie White / Make up – Ekaterina Novinskaya

Screen Shot 2014-10-07 at 20.43.37

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