Aromatherapy Associates Eau de Parfum preview

The first perfume of Aromatherapy Associates, simply called Eau de Parfum, is a limited edition perfume, very feminine and fresh. It was created in memory of late co-founder Geraldine Howard, who had created this unique blend with her favourite essential oils. We experienced this wonderful new scent in the beautiful penthouse of the Dorchester Hotel. Peonies and roses were decorating the whole space, it was truly beautiful and very fitting for the occasion.

Geraldine was inspired by Claude Monets flower and garden paintings and a piano concerto filling the garden with music, which helped her create this potent and empowering scent.

Aromatherapy Associates EDP

In terms of scent, it’s a warm creation with floral notes coming through. It changes as the time goes by and you can really smell all the different oils. The lasting power is great, and can be worn day or night. The top notes of Italian Bergamot are combined with warm sandalwood, neroli and a heart of Rose absolute and floral notes of ylang that gives a really lovely scent that becomes more potent as the day passes.
As the perfume promotes such a positive message of confidence and self-worth, the lovely founders of the Step Up Club, Phanella and Alice gave an inspiring talk on confidence. Their aim is to empower women and show them that they shouldn’t hide their confidence. They said that confidence is the link between our thoughts and actions, which is a really interesting way of approaching the matter. Confidence is a state of mind. You aren’t born with it. It can really change. It’s not stuck within you.
They have also recently published a book on the subject which I just had to buy right after the breakfast. Find it on Amazon.
Going back to the perfume, 2,000 bottles will be produced, all numbered and of course limited edition, so if this sounds interesting be prepared as they will go quickly! It’s out on the 1st of September exclusive at SpaceNK and from October at other retailers. It’s 64£ for 45ml, and 10% of the proceeds will go towards the Foundation Defence Against Cancer which makes it even more inspiring.

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